Skånemejerier philosophy
Our strategy: Value - not volume
Today’s success is the result of our efforts and long-term strategies founded in the mid 1990's: to build on a strong regional support, unique co-operations in different networks and unique products.
The foundation of our work is our value triangle. By a quick glance, a simple model, but a model that in the end will lead to better products in the stores. Our goal is to bring as much as possible of our production to the top of the triangle.
Interchangeable products
In the base of the triangle you find the generic, interchangeable products. Examples are butter and milk powder.
Products with added value
The foundation of our business is the milk from Scania and the basic food it gives. But milk is milk no matter where it comes from? Our answer is No! Our milk:
- has a local support
- is produced in an environmentally friendly way
- is distributed efficiently
- supported by a customer service which is a bit above average
Here you also find products, which has been refined in one way or another. An example is our fruit yoghurt with 0,1 percent fat - an "ordinary" fruit yoghurt in many nice flavours and at a reasonable price.
Advanced products
Products in this group usually have their own brand. An example of this category is "Öresundsfil" which is soured milk with regional flavours, and our Kalvin products especially developed to suit the children.
Functional food
On top of our value triangle you find products with extremely special properties. Functional food has unique and documented health properties. ProViva and PrimaLiv are two good examples of products that are totally unique on the market.
